We’re complex beings with simple habits. When it comes to the tools we use we’re a big fan of simplicity. The simpler it gets the more we love it. Albert Einstein summed it up pretty nicely in the following quote:
if you can’t explain it simply you don’t understand it well enough
– Alber Einstein
Why then does it feel like a chore when you’re using tools like Google Analytics, Kissmetrics, and other data analytics tools? If you’ve never used one of these tools I dare you to install Google Analytics on your website and to go through all the options available. You’ll probably come out like this:
Don’t worry you’re not the only one. Once upon a time, we and many other people interested in their visitors data were there too. So we did what any rational person would do and followed the Google Analytics Beginners and Advance course to understand what is happening on our website. We completed both and what should’ve felt like a victory felt like this:
The Paradox of Choice
Psychologist Barry Schwartz described it perfectly in his book The Paradox of Choice. It starts out with a claim that life is miserable when people have no choice. As you start to add options to that person’s life you’ll see an increase in their wellbeing. However, there’s a tipping point once you’ve added too many options. After that point, the curve flattens out and even starts to drop. Satisfaction decreases and you’re even worse off than you were when you were neutral.
While the data hidden within tools like Google Analytics and Kissmetrics can be valuable, it is not useful to most people. The extra level of complexity just ads an extra layer of unnecessary information you don’t need. That’s where Funnelytics comes in.
Visual Data with Funnelytics
Easy access and understanding of your data is probably the best aspect of Funnelytics Pro. We’ve already covered the pro version of Funnelytics in another post, so we won’t be focussing on that in this article.
In this post, we’d like to take a second to focus on the free funnel mapping tool. This mapping tool is by far the best visual software to bring your funnels to life.
At least 65% of humans are visual learners. That doesn’t come as a surprise since half of our brain is directly or indirectly devoted to processing visual information.
Funnelytics has an easy drag and drop system that’s simple enough for new marketers to jump right into it and experienced marketers to showcase an understandable marketing strategy to future customers.
Everyone wants to create profitable sales funnels. A profitable funnel starts by knowing which steps your future visitors have to take. Activating the visual part of our brain will definitely increase your workflow and help you see where you could improve.
Creating the funnel is just the first step. If for some reason you do not get the desired result it’s up to you to tweak the funnel by adding or removing steps until you find the best possible outcome.
Funnels are everywhere. Every product you see, every business that exists is based on a funnel. We’ve already covered what a sales funnel is in this article and already wrote an in-depth article about the inner workings of Funnelytics.
Now it’s your turn to join the next revolution of visual funnels. The best part about this is that the mapping tool from Funnelytics is completely FREE. So try it out today and let us know if it brought you any value.